SW Chan, a former senior journalist, is a media strategy consultant and a specialist trainer in media-handling skills and media crisis management. He has 12 years of experience in his field, having media-trained corporate executives (including those in senior management and board of directors) and government officers since year 2000. Apart from this, he has provided expert media guidance on consulting basis to major companies.
In 2003, he was appointed media-training consultant to oil and gas company Shell, and has since been regularly conducting media crisis management training for Shell group of companies’ senior management and their emergency response teams.
He also conducts media skills training for Malaysian and foreign diplomats, and other government officers in diplomatic courses organised by the Institute of Diplomacy & Foreign Relations (IDFR) of the Ministry of Foreign Affairs.
The training he conducts is in-depth, and the media-handling skills he presents are applicable in dealing with the local, foreign as well as the international news media in any country. There is not a shred theory in his training, for he knows too well the thinking and workings of journalists and the news media.
Chan was a journalist himself in both newspaper and TV journalism for 18 years, prior to becoming Media Strategy Consultant/Trainer in year 2000. He was a reporter and an editor in three leading news organisations – The Star, for 11 years, before he joined another newspaper The Sun, and then a TV broadcasting station, ntv7.
He held the positions of Reporter, Correspondent, Senior Writer and Sub-Editor while in The Star, Senior Editor in The Sun, and Managing Editor, News, in ntv7. He was a pioneer editor in The Sun and ntv7 where he helped to set up the newspaper in 1993 and the TV station’s News Department in 1998 respectively.